experience takes experience
Follow the Apollo 13 lessons.
Make your communication project a success.
And if you're facing challenges, make it a
"successful failure."
The BIG 4 lessons from Apollo 13
1. "Experience takes Experience"
There’s no substitute for hours and hours of actually doing something.
2. "Training is the next best thing"
There are things you can’t train for, but you can run multiple simulations. In projects that means lots of scenarios. They prepare you for unforeseen events & how you might respond.
3. "Assess and manage risks"
– means you’ve identified them, and everyone has some familiarity with identifying them and how to respond
4. "Prioritize & communicate"
Everyone on the team needs to know what they are focused on.
Our Core Principles
Expertise
When you launch a CCM, ECM or Content-related project or solution it makes sense to have experts help you plan the trip. We have decades of experiences with many projects and many customers. Some start at planning the journey – from requirements to vendor search and selection through to implementation services. Others (far too many) call us in for Quality Assurance – when their project is having its very own Apollo 13 moment.
Simplification
When we’re engaged on a customer communication re-write or re-design we focus on plain language, supported by a strong information architecture. Simplification is the key – we use Einstein’s “everything should be made as simple as possible, but not simpler” as our mantra.
"Everything should be made simple as possible, but not simpler."
Albert Einstein
Meet the Gurus
Our domain @idiom.guru tells you about our people and our teams – we are content gurus.
Advisory/QA Team
Steve, Shane, Sav, Andrew
Re-write & Re-design Team
Jason, Sue, Consultant, Steve
CCM Team
Top: Brad, Shane
Bottom: Jason, ini, Sav, Imalka
Behind the Scenes
Steve, Aishwarya, Aaron, Shane
…and we have our development guys but this is the only view we get!
