Email icons targetted
If I ask you if it’s OK to track you, would you say, “yes”?

Tracking pixels, tinydots, invisible beacons, Web beacons are, as the name implies, code embedded in emails or web pages to allow organisations to track emails unobtrusively..

Albert Einstein - Everything should be made as simple as possible, if not simpler.
The business case for plain language

I was enjoying reading Prof. Deborah Bosley’s article on “The business case for plain English.” It reminded me of...

Flying paper planes
Give your words wings . . .

In this article we will look at why words alone are not enough when you embark on plain language projects. And why design alone is not enough when you embark on document or communication redesign projects. And lastly why design and words working together provide levels of comprehension that neither can achieve on their own.

Man with umbrella balancing on line using unicycle
Rank your CCM risk

A risk ranking matrix can help you to understand how to breakdown your CCM project risks.